Q4 2023 Performance of Fashion Gaming Apps on Android in the U.S.

The final quarter of 2023 saw varying trends in the fashion gaming category on the Android platform within the United States. Data provided by Sensor Tower offers a glimpse into the performance of these engaging mobile games.

Gacha Life 2

Published by Lunime, this app saw a decreasing trend in downloads from 140K in early October to 38K by the end of December. Despite no revenue, weekly active users peaked at 194K in late November before settling at 178K by the quarter's end.

Fashion Battle - Dress up game

From Apps Mobile Games, this title experienced fluctuating revenue from 1K at the start of the quarter and ending with 639 USD in the last week. Downloads surged from 32K to 69K, while active users saw a significant jump from 99K to 169K in the same period.

YoYa: Doll Avatar Maker

YoYa World's creation generated revenue that grew from 23 USD to 336 USD, with downloads peaking at 61K in late December. Active users followed a similar upward trend, starting at 16K and reaching 95K by quarter's end.

Doll Dress Up: Makeup Games

TapNation's app, with no reported revenue, had downloads ranging from 34K to 28K. The weekly active users remained relatively stable, with a slight increase from 144K in late September to 160K by December's close.

DIY Paper Doll

CrazyLabs LTD's offering also reported no revenue but saw downloads increase from 18K to 34K. Active users showed a consistent rise, from 224K to over 303K, indicating a strong user engagement through Q4.

For more detailed insights and analysis, visit Sensor Tower, where the data for these trends was sourced.